About Dancing Deer Baking Co.
Great Tasting Goodies are our Passion!
We are a company of people who are passionate about food, nature and aesthetics. We are dedicated to excellence in all we do!
Pleasing the Eye and the Palate
Our products are known for a truly superior taste, artful but simple packaging and pure, high quality ingredients. We blend traditional artisan baking with innovative flavor combinations and we package our products with professional, yet whimsical tone. We think packaging should be as artful, honest and as good as the food.
Dancing Deer Baking Co.
"You guys have THE BEST brownies I have ever had. I look for excuses to send them to people. I have two girlfriends that are hooked now, and send them to friends and family too. Never again do I have to wonder what to get someone. I love it. I am so hooked. "
- Liz from Hopkinton, MA
Using All-natural Ingredients
We choose to make a perishable product without artificial preservatives or other ingredients because we believe in the principles of purity and freshness in food. Our products are always all-natural, baked from scratch and Kosher.
Caring for the Environment
To the extent possible we make choices in our packaging, production and facilities management that are friendly to the environment.
Supporting the Community
We try to give back from our modest successes in a variety of ways. Our main philanthropic efforts are devoted to helping homeless families through the Sweet Home Project
Enjoying our Work
We strive to achieve both financial and market success, while achieving personal and professional rewards for all. There's more to life than selling cookies - but it's not a bad way to make a living.
All Dancing Deer employees are stakeholders in its profitability and share in the rewards of a well run, growing company. We believe that if people love what they're doing, it shows in the food. We developed this philosophy from the earliest days when we observed that baking "angry" would ruin a cake.
Where we're sold
You'll find us in premier gourmet and specialty food retailers and catalogs throughout the country, and also in all-natural and bakery sections of some progressive grocery chains. For a comprehensive listing click here.
You can check out the awards, honors and press we've enjoyed. But the best accolades come from the people who enjoy our products. We've put a sampling of our fan mail up in the Feedback section of our Blog.
How we got started
There were three company founders; a talented baker, Suzanne Lombardi, who originated many of Dancing Deer's recipes, a theoretical physicist/business strategist, Ayis Antoniou, who loves to cook, and a business woman/artist, Trish Karter, whose passion is nature and the environment. All three have moved on, but many of their founding principles still remain with us at Dancing Deer.
Incorporated in April 1994 to provide high quality, all-natural baked goods to accompany the growing market for gourmet coffee, we started out in a former pizza parlor on a busy street corner with a couple of convection ovens. Our specialty was cakes, sold primarily to cafes and restaurants. In 1996 we brought out a line of packaged consumer goods under the Dancing Deer label. Not long after that we opened the doors to passers by who demanded access and forced us in to having a small retail operation. We surprised ourselves, and a lot of other people, when we won the Food Industry's equivalent of the "Oscars" in 1997 for our Molasses Clove Cookie. That same year, a food writer from (no kidding) Hollywood arrived at our counter looking for directions. Before we could really comprehend what was happening, Dancing Deer was on national TV being touted as making the "best cake in America". We had managed to have a toll free number up and running within 24 hours of receiving his call, and thus our mail order business was launched. Many more awards and honors have followed.
It has been an interesting journey. Our successes are due to luck, a tremendous amount of dedication and hard work, and a commitment to having fun while being true to our principles. We have had failures as well - and survived them with a sense of humor.
The company's namesake was the antique shop in Bar Harbor, Maine run by Suzanne Lombardi's grandmother, from whose recipe box also came the origins of Dancing Deer's signature Deep Dark Gingerbread Cake.